For photography and video services, Communications, Marketing and Events is accountable for:
- Developing an annual photography and videography plan to ensure key elements of TRCA operations are effectively captured in support of TRCA corporate communications
- Adherence to high-quality standards for distributed TRCA photographs and video, including clarity of accompanying messages and, in collaboration with project leads, accuracy of information
- Alignment of TRCA-distributed photographs and video content with TRCA’s vision, mission, and strategic goals
- Ensuring TRCA’s photographs and videos are produced cost-effectively and in a manner consistent with its conservation mission
- Ensuring that TRCA photography and video production is resourced, scheduled, and managed in ways that best support the needs of the organization as a whole
- Distributing and storing TRCA photography and video assets developed by Communications, Marketing and Events in compliance with all applicable TRCA policies
For photography and video services, Communications, Marketing and Events commits to:
- Review all photography and video request submissions and respond with next steps within two business days
- Make prompt recommendations that may improve the effectiveness or reduce the cost of any requested photography or video project
- Provide project leads with time and cost estimates and notify of any changes to these, for any reason, as soon as practicable
- Make timely decisions and act to ensure the quickest possible execution of all approved photography and video projects
- Respond promptly when project leads identify issues or concerns pertaining to a photography or video project
- Provide on-location preparation, direction, and equipment to facilitate the highest quality production possible
- Maintain a roster of qualified external vendors for use should internal demand exceed in-house capacity
- Continuously seek technologies and techniques to improve the effectiveness of TRCA’s photography and video productions
- Liaise with stakeholders/clients to gather requirements, coordinate scriptwriting or project scope, represent the client on shoots, and manage the editing process to deliver strong video and photography content